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The organisational organism: Flourishing of the fittest (Fem viktiga…
The organisational organism: Flourishing of the fittest
Fem viktiga färdigheter för att hantera en osäker snabbföränderlig och dynamisk verklighet
perform strategic analysis
foster innovation
managing multiple businesses
decentralization
creating SCAs
examples
apple
dell
developing growth platforms
decision making
Strategic decisions
How to compete?
conceptual tools
Managing customer perceptions (customer value proposition)
Customer values
types
emotional
social
self-expressive
functional
satisfies a functional need
questons
what customer values is Arken zoo satisfying?
messages
archetypes
excellence on an important product or service attribute
best overall quality
good value
shared passion for the product
question
Which archetype is/could be effective for Arken zoo
assets and competencies
strategic competency
defining features
having at least one aspect of the business unit performance that sets it apart from the competition
is of strategic importance
based on knowledge or a process
questions
what are the strategic competiencies at arken zoo?
strategic asset
defining features
an strategics important resource that sets us apart from the competition
questions
what are the strategic assets at Arken zoo?
strategies and programms (functional area strategies)
criteria for selecting strategy
is it worth it?
SCA
ROI
synergy and branding
Does the strategy fit with the other strategies
Is it feasible?
probability of success
Cost benefit analysis
Where to compete?
perception
Conceptual categories
ACKER
external analysis/perception
domains
market analysis
viktiga aspekter
växade delmarknader
risk analysis
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marknadens storlek
aktuell och potentiell
tillväxttakt
lönsamhet
kostnadsstruktur
distrubutionsystem
trender
aspekter
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key success factors (KSF)
modeller
Porters five forces of competition
enviromental analyisis (omvärldanalys)
verktyg
PEST
politiska
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sociokuturella
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ekonomiska
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teknologiska
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customer analysis
verktyg/process
segmentering
frågor
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definiering av segment
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motivation analysis (psychographics)
frågor
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process
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otillfredställda behov
frågor
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competitor analysis
process
identifiera konkurrenterna
metoder
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identifiera potentiella konkurrenter
förstå och förutsee konkurrenternas beteende
faktorer som påverkar beteende
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modeller
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dynamik/interaktion
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scenario analys
funktion
Kan vara ett bra sätt att sammanfatta det man kommit fram till genom att konstruera ett antal scenarion och sedan uppskatta deras sannolikhet
kan vara bra att utarbeta scenarion ifall något inträffar murphys lag
typer
best case
worst case
intermediate scenario
process
identifiera scenarios
relatera scenarios till existerande eller föreslagna strategier
uppskatta scenario probabilities
utvärdera
pupose and function
identification of
trends/future events
threats opportunities
strategic uncertainties
informing decisionmaking
where to compete?
How to compete?
internal analysis
internal analysis
determinants of strategic options
performance analyisis
styrkor och svagheter ur olika aspekter
finansiellt
kundrelationer
loyalitet
tillfredställelse
varumärke (branding)
associationer
upplevd produkt och tjänstkvalité
kostdsläge jämfört med konkurrenter
R&D
kompetens
modell
relative cost vs. relative performance four quadrants
dimensions
cost
performance
MIO
framtidsanalys
catagories
marknad/omvärld
hot
möjligheter
interaktion/relation
erbjudanden
tillgänglighet
budskap
4P
organisation/intern
svaga sidor
starka sidor
Nulägesanalys
behavior
The link between perception/analysis to decision making/strategy
strategic decision
informed by
competitor strengths and weaknesses
market needs, attractivness, and KSF
organizational strength and weaknesses
key aspects
where to compete
strategic investment
how to win
value proposition
SCA
functional area strategies