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Penhaligons Content (Product (Fragrance notes (Head notes, Heart notes,…
Penhaligons Content
Product
'Did you know' facts
Collection
Fragrance family
Complimentary fragrances (lower and higher prices)
The story
Master perfumer
Fragrance notes
Head notes
Heart notes
Base notes
Ket descriptive words
Product name
Origin date
Spectrum flag
New
Bestseller
Popular gift
Fragrance type
Communication
Preferences
Sale
Discount
Welcome programme
Conversion focused
Low / mid / high product options based on what individuals viewed
Persona focused communications
Ingredients
Tagged products
Origin destination
Descriptive words
Name
Benefits
(Penhaligons training directory indispensable)
Product Portfolio
Bath and Body
Bath Oil
Bath & Shower Gel
Bath & Shower Cream
Solid Soap
Hand Wash & Hand & Nail Lotion
Body Cream
Lip Balm
Solid Fragrance Compacts
Grooming
Shaving Soap
Moustache Wax
Shaving Cream
Aftershave Balm
Beard Oil
Aftershave Splash
Deodorant
Hair & Body Wash
Shaving Accessories
Home
Classic Candle
Maduro Leaf Candle
Tea Collection
Fragrance Archive
Ostara
Elizabethan Rose
Violetta
Elixir
LP No. 9 for Ladies
Amaranthine
Tralala
Night scented stock
Eau de Cologne
Extract of Limes
Eau fr Verveine
Fragrance type
Eau de Toilette
Eau de Cologne
Eau de Parfum
(concentration of essences)
World of Pen
Brand history
Since 1870
History of Fragrance
The word, the origins, the terminology
Fragrance timeline
Service of Excellence
Fragrance Families
Based on Employee handbook - Name
Oriental Floral
Woody Aromatic
Chypre Aromatic
Floral Green
Citrus Floral
Aromatic Green
Floral Fresh
Chypre Fruity
Woody Green
Oriental Woody
Floral Woody
Fougere Aromatic
Citrus Fresh
Aromatic Spicy
Floral Fruity
Floral Gourmand
Fougere Amber
Woody Spicy
Oriental Fruity
Floral Citrus
Aromatic Woody
Woody Aquatic
Floral Aquatic
Fougere Spicy
Oriental Spicy
Woody Floral
Oriental
Floral Oriental
Chypre Floral
Chypre Fruity
Fougere Oriental
Floral
Floral Musky
Floral Spicy
Aromatic Fresh
Based on spreadsheet
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Fragrance Collections
Recommended collections
Names
Core
Trade Routes
Portraits
Heritage
Killer UX
An experience that revolves around 'my fragrance profile'
Behaviour
Category views decrease after every visit. i.e. refinement gets more acute
Provide ways to build a fragrance profile
Support