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Perception (Five Stages of Perception (Stage Three (Interpretation…

- - - - Influenced by your needs, wants, experiences, and valued beliefs. Can be either physical or emotional.
  - - - The evaluations of the third stage is stored for retrieval at a later date.
  - - - Similarity
        
        Things that look similar are perceived to belong together and to form a single whole unit.
      - Contrast
        
        Your perceive things that don't look alike to not belong with one another and don't go together to form a single piece or unit.
      - Proximity
        
        Using closeness as a rule you can find out who is together or who are friends with one another.
  - - - Stereotypes
        
        You will recall information about somebody but not remember specific details about them.
      - Inconsistencies
        
        You fail to recall information about a stereotype and there is nowhere for that information to go.
      - Contradictions
        
        The information you recall is drastically different from the stereotype that you remember.
  - - - Selective Attention
        
        The tendency to give your attention to those things that make you fulfill your needs.
      - Selective Exposure
        
        Your exposure to things that confirm your beliefs and help you achieve your goals.