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market segmentation L7.2 (types (socio-demographic (gender ("pink…
market segmentation L7.2
types
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socio-demographic
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race, ethnicity, religion
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Stanley Plog's psychographic typology:--first theorist to closely examine the role of personality on tourist choices
-- 'normal' population, represented as a bell-shaped curve
--people at different points on the bell curve will seek different tourist experiences
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