Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 12 (Social class (Social mobility (Emerging markets (BRIC),…
Chapter 12
Social class
Social stratification
Reputation economy
Achieved vs. ascribed status
Status hierarchy
Social mobility
Horizontal mobility
Downward mobility
Upward mobility
Differential fertility
Class structure
Emerging markets
BRIC
Components
Occupational prestige
Income
Purchase decisions
Worldview
Taste culture
Empowerment
Potent actors
Impotent reactors
Affluenza
Noveaux riches
Status anxiety
Old money
Luxury attitudes
Functional
Reward
Indulgence
Online social capital
Gated communities
Measure
Status crystallization
Problems with segmentation
Status inconsistency
Intergenerational mobility
Subjective social class
Aspirations
Working wives
Status symbols
Loyalty programs
Reactions to imitations
Flight
Reclamation
Abranding
Invidious distinction
Inspire envy
Conspicuous consumption
Display goods
Leisure class
"Idle" rich
Conspicuous waste
Brand prominence
Family structure
Household living arrangements
Census family
Extended family
Nuclear family
Family age
Family size
Total fertility rate (TFR)
Non-traditional
Sandwich generation
Boomerang kids
Family life cycle (FLC)
Effects on buying
1) Age
2) Marital status
3) Presence of children
4) Children's ages
Income
Discretionary income
Frugal consumer
Spendthrifts
Tightwads
Shopper groups
Brand aspirationals
Value-price shoppers
Price-sensitive affluents
Consumer confidence
Behavioural economics
Savings rate
1) Pessimism
2) National events
3) Cultural differences