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Chapter 15 (Fashion System (Fashion acceptance cycle (1) Introduction…
Chapter 15
Fashion System
Context-dependent code
Cultural categories
Collective selection
Behavioural science
Psychological
Economic
Parody display
Prestige-exclusivity effect
Snob effect
Sociological
Trickle-down theory
Medical model
Meme theory
Meme
Tipping point
Fashion acceptance cycle
1) Introduction stage
2) Acceptance stage
3) Regression stage
Classic vs. fad
High & Pop Culture
Products
Art product
Craft product
High vs. Low Art
Cultural formula
Recycling
Reality engineering
Cultivation hypothesis
Product placement
Branded entertainment
Advergaming
Plinking
Diffusion of Innovators
Adoption
1) Innovators
2) Early adoptors
3) Early majority
4) Late majority
5) Laggards
Types
Continuous innovation
Dynamically continuous innovation
Discontinuous innovation
Prereqs Successful Adoption
Compatibility
Trialability
Complexity
Observability
Relative advantage
Cultural selection
Culture production system (CPS)
Subsystem
Creative
Managerial
Communications
Cultural gatekeepers
Consumerspace
Lead users
Voice of the consumer