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Building Business Opportunities (Branding (Role of Brand For (Consumers,…
Building Business Opportunities
Marketing
Marketing Mix
Product
Place
Promotion
Price
People
Processes
Physical Evidence
Marketing Process
Mission, Vision, Values
Market Analysis
Strategy Selection
Formulation of Offer
Implementation, Monitoring and Evaluation
Environment
Micro-Environment
Macro-Environment
Competitive Advantage
Differential Advantage
Marketing Research
Quantitative
Qualitative
Ethics
Relationship Marketing
Measuring Success
Managing Crises
Ethics
Operations
Input-Output Transformation Model
Operations Strategy
Market Influence Model
Performance Objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Performance
Performance Trade-Offs
Product and Service Design
Quality Function Deployment
New Product Development
Process
Understanding Design Factors
Process Choice
Layout Choice
Detailed Design
Supply Chain Management
Outsourcing
Typical Supply Chain Structure
Vertically Integrated Supply Chain
Bullwhip Effect
Operational Risk
Risk
Resillience
Hazard
Likelihood
Impact
Managing Risks
Recover
Reduce Impact
Reduce Likelihood
Risk Assessment Matrix
Quality and Improvement
Perceptions-based Models
Tools to Control Quality
Quality Management
Quality Assurance
Quality Control
Quality Systems
Cost of Quality
Finance
Raising Finance
Retained Earnings
Working Capital Management
Debt Factoring
Bank Overdraft
Bank Facility Finances
Lease Finance
Equity Finance
Venture Capital
Private Equity
Credit Rating
Capital Markets
Economic and Financial Flows
Balance of Payments
Foreign Direct Investments
Portfolio Investments
Tax Considerations and Exchange Rates
Transfer Pricing
Arm's Length Principle
Unitary Taxation with Profit Apportionment
Foreign Exchange Market
IFRS Standards
Human Resource Management
Employee Relations
Branding
Defining a Brand
Brand Identity
Brand Reputation
Brand Equity
Brand Content
Role of Brand For
Consumers
Organisations
Logos
Packaging and Labelling
Brand Architecture and Naming
Innovation
Global Trade Environment
Shared Value
Leadership & Management