Figure 4: Traditional Taxis Have been Forced to Develop New Business Models in Response to Uber CSV
App technology
Disruptive technology
Book and track
Competitors have emulated this - (Gett/Hailo/mytaxi)
Payment methods
London Black Cabs
Take credit cards
Take contactless payments
Discounts
Gett
Metered fares for journeys 6+ miles
Off-peak hours
UberPOOL - Car sharing
Gett together
mytaxi
£10 discount for 1st ride
mytaxi introducing in 2018
Electric/zero emission Taxis
Uber introducing
Black cabs now also introducing