Figure 4: Traditional Taxis Have been Forced to Develop New Business Models in Response to Uber CSV

App technology

Disruptive technology

Book and track

Competitors have emulated this - (Gett/Hailo/mytaxi)

Payment methods

London Black Cabs

Take credit cards

Take contactless payments

Discounts

Gett

Metered fares for journeys 6+ miles

Off-peak hours

UberPOOL - Car sharing

Gett together

mytaxi

£10 discount for 1st ride

mytaxi introducing in 2018

Electric/zero emission Taxis

Uber introducing

Black cabs now also introducing