Most campaigns fail
As I mentioned earlier, 60% don’t make it. $5,000 is the average successful raise. Of those that do raise, only half make more than 10% over their goal. John and I were fortunate to fit into that camp with a goal of $15,000 and a raise of over $17,000. Keep in mind, that puts us into the top 20% of all campaigns, and it wasn’t exactly a blowout. There are projects like Pebble and Ouya who blow it out, but they are very much the exception and not the rule.