Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 11 (Reference group (Social power (Referent, Information,…
Chapter 11
Reference group
Influence
Informational
Utilitarian
Value-expressive
How
Normative influence
Comparative influence
Type
Formal vs. Informal
Brand communities
Membership vs. Aspirational
Propinquity (physical nearness)
Mere exposure
Group cohesiveness
Positive vs. Negative
Dissociative reference group
Antibrand communities
When
Luxuries
Socially conspicuous
Social power
Referent
Information
Legitimate
Expert
Reward
Coercive
Group influence
Conformity
Norms
Cultural pressures
Fear of deviance
Commitment
Group unanimity, size, expertise
Susceptibility to interpersonal influence
Resisting --
Independence vs. anticonformity
Reactance
Social comparison
Tactical requests
Foot in the door
Door in the face
Low ball
Group effects
Deindividuation
Risky shift
Diffusion of responsibility
Value hypothesis
Decision polarization
Social loafing
Home shopping parties
Roles
Initiator
Gatekeeper
Influencer
Buyer
User
Word of mouth (WOM)
Factors encouraging
High involvement
Knowledge
Initiator
Negative WOM
Buzz marketing
Crowd power
Guerilla marketing
Viral marketing
Opinion leadership
Opinion leaders
Extent of influence
Generalized
Number of fields
Poly vs. monomorphic
Fashion
Types
Innovators
Original framework
Two-step flow model
Newer framework
Influence network
Market maven
Surrogate consumer
Identifying
Self-designating
Sociometry
Social contagion
Network analysis
Referral network
Social media
Social network
Nodes
Network units
Ties
Social graphs
Flows
Media multiplicity
Social object theory
Object sociality
Virtual communities of consumption
Conversations
Presence
Collective interest
Democracy
Standard of beh
Level of participation