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Marketing Strategy & Objectives FY19 (Content (Surveys & Reports,…
Marketing Strategy & Objectives FY19
Digital
Hub Spot
Website
Paid Social & PPC
Content
Surveys & Reports
eBooks
Case Studies
Sales Collateral
Blogs
Pod Casts
Video
Lead Generation
50 new clients
200 Opportunities
600 SQLs
2,400 MQLs
Campaign 1: Digital HR
Campaign 2: Absence Management
Campaign 3: xxx
Campaign 4: xxx
Advocate & Influencer
Sales Enablement
Social selling training