Conclusion Blockchain will be a sustainable enterprise balancing its purpose between profit, people and the planet. Incorporating sustainability is crucial for Conclusion Blockchain in order to create and sustain a competitive advantage in the industry, adhering the needs of millennials, having the society embedded in its activities. This "win-win" business environment creates brand recognition and prestige, attracts new customer groups, and creates customer loyalty. As blockchain is a technology whose basic benefit is transparency, Conclusion Blockchain will contribute to a more fair and trustworthy market and society though each of its projects.