Please enable JavaScript.
Coggle requires JavaScript to display documents.
What's involved in developing a Festivals or Events Proposal? (Staging…
What's involved in developing a Festivals or Events Proposal?
Staging & operations
Establishing an event theme
Choice of event venue
Type of event sites
Event layout / floor plans
Stage plans
Lighting & Rigging plans
Site decorations
Programming (ensuring that programming needs are supported)
Audience considerations
Framework of laws, licenses and regulations
Safety and Emergency procedures
Environmental sustainability issues
Human Resource Management
Financial & Risk Management
Event Evaluation & Reporting
*Event technology
Planning
Benefits of planning
Event organisational structures
Project management and planning process
Event concept development
Event concept feasibility study
Event Marketing Mix (8Ps)
Experiential components (4)
Product (service characteristics)
Intangibility (lack of assurance before purchase)
Inseparability (co-production and venue)
Perishability (service product cannot be stored)
Variability (inconsistency of service)
Venue
eg. accessibility, setting, atmosphere, amenities and facilities destination features
Programme
eg. concept, theme, narrative, content, format, style and etc
People
eg. host, cast, participants, spectators and etc
Facilitating components (4)
Partnerships / sponsors
eg. stakeholders and joint marketing
Promotion
eg. advertising, social media, public relations, sales promotions, destination and event image
Packaging and distribution
eg. intermediaries, packages (services), sales
Price
eg. admission, packages (value), merchandise, ease of payment
There are many event apps in the market... linked to 'Big Data' & Internet of Things (IOT)
ct::May19
Service characteristics + tangible goods = Quality
Interactions + Theme/Narrative = Unique