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Building long term success (Tools to control quality (Histogram, Control…
Building long term success
Politics of Business and Management
Understanding
Societal perspective
Country
Region
World
Organisational perspective
Office
Analysing
Disaggregating key players
Identifying influence progress
Developing strategies
Understanding
Main actors
Main interests
Values
Power
Managing
Political Astuteness
Personal skills
Self awareness
Interpersonal skills
Soft skills
Tough skills
Reading people and situations
Recognition of people interests
Building alignment and alliances
Works with difference
Strategic direction and scanning
Strategic thinking
Importance of quality
Sustainability
Issues
Late delivery
Defective goods
Reputational damage
Waste
Planning
Stock control
Resource management
Improvement
Six sigma
Reduce probability of error
Target close to 0
Management
Customer perspective
Needs of customer
Managing whole organisation
Internal process
Improvement at all levels
Individual responsibility
Cost
Aim for perfection
Prevention cost
No error
Appraisal cost
Internal cost of defect
In production
External cost of defect
At customer
Tools to control quality
Histogram
Control chart
Scatter diagram
Pareto chart
Checklist
Cause and effect diagram
Stratification
Relationship Marketing
Definition
Link between two parties
Intermittent interaction
Benefits
Cost effective to retain customer
Profit over customer lifetime
Long term customer
Improve
Production
Delivery
Profitability
Customer loyalty
Foster loyalty
Repeat purchasing
Less price sensitive
Customer value and satisfaction
Service dominant logic
Exchange of activities
Axioms
Types of relationship
Classic market
Special market
Mega
Nano
Measuring success
Marketing measures
Profitability
ROI
Sales
Brand recognition
Customer equity
Gross margin
Market share
New products
Price
Customer
Satisfaction
Disatisfaction
Distribution
Marketing success
Brand equity
Awareness
Consumption
Identifying leadership
Person
Individual personality
Qualities
Result
Good - doing well
Pariah - failing
Purpose
Position
Role in organisation
Process
Act as of
Followership