Communication and Culture Politics
Communication and Culture Politics
Herbert Marcuse (1958)
Believed that the proletariat were constantly being convinced to need new things BUT that capitalism had helped raise their standards of living.
Consuming the products and entertainment provided by the bourgeoisie without realising that we are being deliberately distracted.
Theodore Adorno (1947)
Believed that the proletariat were suffering from a 'false consciousness' created by the bourgiesie through the media.
- Believing what the bourgeoisie promote through the media without realising that we've been "brainwashed" to do so (Adorno 1947)
A set of ideas that compose one's goals, expectations and actions
Belief in the abolition of government and the organisation of society on a voluntary, cooperative basis
An ideology founded on the ideas of liberty and equality
Karl Marx (1818 - 1883)
He believed that capitalism led to social conflict due to hegemony.
Marxists believe that the media play a large part in transmitting his ideology until it becomes 'common sense'.
An ideology that believes that the means of production, distribution and exchange should be owned/ regulated by the community as a whole.
Antonio Gramsci (1917)
Believed that the media was a form of social control much like the police or military.
How the bourgeoisie/ elite promote their own values rather than representing the needs and views of all the people in their culture.
Aims to support those who cant support themselves Believes in equality
This is the basis of socialism
A possesion that is taken to indiacte a persons wealth or high social or profesional status.
An authoritarian and nationalistic right wing ideology - often linked to far right groups
The Hammer and Sickle
The symbol of communisim which suggest the power of the strong, united community workforce that Marxists believe in.
An ideological system of social organisation in which all property is owned by the community and each person contributes and receives according to their ability and needs
A group of people who's political outlook or a specific position that involves acceptance support of the left and right Ideology
An economic system in which the prices for goods and services are set freely by consent between vendors and consumers.
An ideological economic system in which people are driven to produce goods and services for a profit
About survival of the fittest
Believes in meritocracy
This is the basis of Capitalism
prejudice, discrimination or antagonism directed against someone of a different race based on the belief that one's own race is superior
The ideological belief that men and women should have equal rights and opportunities
Gaining power through merit
when the proletariat attempt to improve their social status. The proletariat are convinced to desire objects that cost a lot of money (more than the basis they need) so they can reach elite status.
The dominance of one group over another
A more formal and academic way of saying "brainwash"
They believe in the economic, social, cultural and political benefits of capitalism
A persons importance in relation to other people within a society. This status is often based on money, class and ethinicity.
A system of government in which power is vested in the people, who rule either directly or through freely elected representatives.
The freedom of the individual to do as he pleases limited only by the authority of politically organised society to regulate his action to secure the public health, safety or morals of other recognised social interests.
Supply and demand
This represents how much the market can offer. This refers to how much (quantity) of a product or service is desired by buyers.
A principle, rule or law designed to control or govern conduct.
The political and economic theories of Karl Marx and Friedrich Engels, later developed by their followers to form the basis of communism
The process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange.
A tendency to consider material posessions and physical comfort as more important than spiritual values.
Buying the goods and services produced in a capitalist society.
Free market economy
Prices are governed by how much consumers are willing to pay for them NOT by the government.
Louis Althusser (1965)
Believed that the media was an ideological state apparatus (ISA) BUT that they worked alongside represssive state apparatus (RSA) like the military to maintain the bourgeoisie's ideology.
Cult of Personality
A cult of personality arises when a powerful individual uses mass media, propaganda or other methods to create an idealised, heroic and at times worship image, often through unquestioning flattery and praise.