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Global Marketing (b) Joint Venturing (Contract Manufacturing, Management…
Global Marketing
b) Joint Venturing
Contract Manufacturing
Management Contracting
Licensing
Joint Ownership
a) Exporting
Indirect
Direct
c) Direct Investment
Manufacturing Fcailities
Assembly Facilities
Deciding How to Enter a Market
Major International Decisions
1)Looking at the Global Market:
International Trade System
Economic Environment
Political-Legal Environment
Cultural Environment
2)Deciding whether to be Global
3)Deciding which Markets to Enter:
Market Size
Market Growth
Cost of doing Business
Competitive Advantage
Risk Level
MarketPotential
4)Deciding how to Enter the Market:
Exporting
Joint Venturing
Direct Investment
5)Deciding on the Global Marketing Programme:
Straight Product Extension
Product Adaption
Product Invention
Communication Adaption
Whole-channel view
6)Deciding on the Global Marketing Organisation