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Marketing (Determining the Price of a Product (Factors Affecting Supply,…
Marketing
Market and Marketing
Markets
Marketing
Marketing Activities
Pricing
Advertising
Branding
Sales Promotion
Packaging
Distribution
Market Research
The Marketing Mix
Price
Promotion
Product
Place
Market Research
Types of Market Research
Sources of Market Research
Reasons for Conducting Market Research
The Process of Conducting Market Research
Consumer Behaviour
Definition and Features of Consumer Behaviour
Factors that Influence Consumer Behaviour
Presentation of Goods
Packaging
Branding
Methods of Promoting Sales
Sales Promotion
Loss Leaders
Public Relations
Personal Selling
Advertising
Techniques of Selling
Merchandising
Retailing Methods
Salespersons and Their Approaches
Terms of Sale
Functions of Consumer Organisations
The Office of the Ombudsman
The Bureau of Standards
The Role of the Government in Consumer Protection
The Role of Private Organisations in Consumer Protection
Forms of Customer Service
The Role of Customer Service
Protection of Intellectual Property Rights
Industrial Design
Patents
Copyrights
Determining the Price of a Product
Factors Affecting Supply
Effects of Changes in Demand and Supply on the Equilibrium Price
Factors Affecting Demand
Market Equilibrium
Supply
Demand
The Price Mechanism
The Concept of Pricing