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Building a Product Strategy (Strategy (LIke a WAISE (help make decision…
Building a Product Strategy
Product Manager
Guardian of strategy
Strategy
Which product
Which market segment
How Differentiate
Price
Position and Message
LIke a WAISE
help make decision
Align all stakeholders on the best way
show u the best way
problems along the way
Mesuare your progress along the way
Objective
Strategy
Execution
Organization
Product Team Order Takers
Sales define the direction bases on short-term motivations
Charismatic Leaders - invaluable vision
Lack Purpose
Change Course Frequently
Elevator Pitch Framework
FOR
Target customer
WHO HAS
Customer need
product name
IS A
Market Category
THAT
1 more item...
FOR
Start of narrow audience
Everything flows by this choice
EX: BMW FOR educated, affluent males, age 35 - 55
Saleforce FOR small businesses whitout CRM solution
WHO HAS
Problem that need be solven
Ex: WHO seek excitement and luxury
WHO need to control their cost
IS A
category existent
BMW series 3 IS A family luxury sedan
THAT
UNLIKE
Customer adoption decision
customer perspective