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Long-term success (Quality (Quality management (Importance-performance…

- - - - Maximising expected value vs. near-term earnings
      - Rewarding performance appropriately
        
        Empowering employees
    - - Performing effectively
      - Mobilising and engaging all employees to perform efficiently
      - Requires leadership
      - Role of management
        
        Communicating targets
        
        Aligning strategic goals with daily operations/processes
    - - Innovation #
- - - - Identifying areas for improvement
      - How does this compare to competitors?
      - Do gaps exist between market requirements and performance?
- - - - Drive change
      - Mobilises actors
      - Motivates
      - Communicates
      - Sets goals
        
        Visionary
      - Represents the brand
        
        Leaders must be credible #
      - Creates followership
    - - Does not inspire or mobilise others, it implements the vision created by leaders