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Determining Competitive Position (Generic Competitive Positions (Cost…
Determining Competitive Position
Determining Competitive Positioning
generic competitive positions.
Competitive Scope
Broad
Narrow
competitive advantage
Low-cost firm
lower cost structure
Differentiator
Competitive advantage firm
marginal firm in the industry
Generic Competitive Positions
Cost leadership position
Keeping costs lower
Low cost input
Minimize overhead
Gain EQS
Operation improvement
Cost cutting
Differentation
brand specific
niche competitive position
Narrower scope of offerings
Focused low cost
break into one segment
integrated competitive position
Offer differentiated products, but also offer them at a low cost
Strategy maps
Two or three criteria, or factors, of understanding a firm's position in an industry
Mapping all of the different competitors