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JAPH Dolls x AUPH Action Plan 2018 (Awareness (Online (In-game…
JAPH Dolls x AUPH
Action Plan 2018
Awareness
Offline
Through partnerships
Nationwide internet cafe poster roll out
Traditional media
Print and magazine interview and features
Trade partners and sponsors
On-ground events
Local KPOP and cosplay events
Playpark organized events
Playpark All-stars 2018
Playpark XP 2018
12th Audiversary
Playpark - Gamefest
Playpark - school tour
Online
Social Media
SNS Promotion and
Digital advertisements
Online video and photo content
In-game
In-game customized avatar
Advergaming promotion
Loading screen banner
In-game notice banner
In-game visibility
JAPH Dolls' in-game event
at least 1x a week
Content creator/
Influencer Marketing
Youtube/ Twitch
Game streaming
at least 1x a week
Unique video views
Online content
Video on demand
Production schedule shall depend on:
the talents' availability
creative team's schedule
Acquisition and
follower conversion
New followers
New registered Playpark accounts
New game downloads
New AUPH players
Community
AUPH community immersion
Local KPOP/JPOP community immersion