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understand the stragetie used by international businesses (Reason…
understand the stragetie used by international businesses
Reason
growth (value,volume,market coverage)
can increase value and volume of sale of a company
diversification
can reduce the risks of a company becoming specialed in one thing making it hard for a company to growin other markets
can open new markets
emerging markets
econimies of scale
cost reduction
taxation
regime
legal and regulatory regime
brand awarness
Marketing
identifying markets
data analysis
marketing information systems
promotion
advertising
adaptatin/standardisation of product and promotion
licensing
co-prodcution
joint ventures
production and distribution
standardisation of products
product differentiation
product pricing
distribution channels
transportation
supply chain
logistic
human resources management
staff
foreign personnel
expatriate personnel
labour expertise
labour mobility
recruitment
induction and training
cross-cultural training
technology
internet
industrial development
transfer of technology
adapting technology to conditions