Postmodern Design

Challenged

Modern design

Tried and tested methods

Corporate design

Too broad for graphic design

Too diverse

Unlike architecture

Inspired by

Supergraphics

Mannerism

Supermannerism

Zigzags

Pop Art

Distortion

Scale

Context

Geometric

Bright

Swiss Designers

Odermatt

Union Safe Company

Playful

Experimental

Geissbuhler

Typographic configurations

Swirling

Unorthodox

Complexity of form

Concept over legibility

New-wave Typography

Weingart

Questioned the International Style

Experimented

Broke convention

Friedman

Typographic experimentation

Typografische Monatsblatter

Layout

Composition

Greiman

Spatial form

Depth

How the eye follows elements

Odgers

Photographic elements

Kunz

No grid

Construction from structure

Alignments / elements arise from what is created

Structure unfolds to reveal message

Memphis / San Fran

Colorful

Playful

Texture

Pattern

Surface

Memphis

Form does not follow function

Design becomes form

Tactile

Decorative

Exotic geometry

San Francisco

Heavily influenced by the International Style

Vanderbyl

California Public Radio

Memphis-inspired tactile elements

Cronin

Beethoven

Color