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8th class (Product Life Cycle Strategies (Exceptions of cycle (Fashion,…
8th class
Product Life Cycle Strategies
Product Development
Introduction
Growth
Maturity
Decline
Exceptions of cycle
Fashion
Style
Fads
Sales and Profits over a Product's life( GRAPH)
Introduction
Growth
Maturity
Decline
Product Development
New Product Development Process
Idea Generation
Idea Screening
Concept Development and testing
Marketing Strategy
Business Analysis
Product Development
Test Marketing
COMERCIALIZATION