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4.8 E-COMMERCE (FEATURES (PERSONALISATION, PROCESS, INTERCTION WITH THE…
4.8 E-COMMERCE
FEATURES
PERSONALISATION
PROCESS
INTERCTION WITH THE CUSTOMER
MARKETING A PRODUCT RANGE
INTERNATIONAL EXPOSURE
INFORMATION-GATHERING
CHANGE
CONSUMER FRAGMENTATION
GROWTH IN INTERNATIONAL E-COMMERCE
GROWTH
GROWTH OF MOBILE TECHNOLOGY
TYPES
BUSINESS-TO-CONSUMER (B2C)
CONSUMER-TO-CONSUMER (C2C)
BUSINESS-TO-BUSINESS (B2B)
COSTS and BENEFITS
FIRMS
CONSUMERS