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House of Quality of Sam's Pizza (Identify Customer Needs (Good Texture…
House of Quality of Sam's Pizza
Identify Customer Needs
Good Texture
Baked Crust
Soft Insides
Generous Portions
High Quantity/Price
High Quantity/Customer
Tastes Good
Right amount of ingredients
Low Price
High Purchasing Parity
Offers
Festive
Weekly
Monthly
Appetizing Appearance
Freshly Made
Hot
Lots of Variety
Indian
Paneer
Soya
Paprika
Western
Chicken
Teriyaki
Pineapple
Delivery
Fresh and Hot
Quick in Time
Healthy to Eat
Low in Fat
Identify Relations
Pizza Colour
Approx. Weight, Shape, Size and Thickness
Low Fatty Eatables
Optional Eatables
Delicious and Fresh Toppings
Develop Importance Ratings
Relationship between the "hows" and the "wants"
Medium Relationship
High Relationship
Low Relationship
Evaluate Competing Products
Pizza Hut
Fair
Poor
Good
Dominoes Pizza
Good
Poor
Fair
Determine Technical Attributes
Performance
Rivals
Dominoes Pizza
Better Gross Profits
Marketing
Low COGS (Cost of Goods Sold)
Pizza Hut
Global Sales
Procurement and Supply
Marketing
Sam's Pizza
Higher Revenue
Value for Money
Satisfaction of Customer Needs
Density of toppings
Tensile Yield Strength
Stretchy
Cheesy
Average Hedonic Rating
5 star
Excellent
4 star
Good
3 star
Average
2 star
Below Average
1 star
Poor
Size
X-large
Large
Medium
Small
Thickness
Deep Dish
Thin Crust
Pan Pizza
Color
Vegetable color
Bright red tomato sauce
Golden Crust