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4.7 INTERNATIONAL MARKETING (STRATEGIC/OPERATION IMPLICATION (PRODUCT,…
4.7 INTERNATIONAL MARKETING
METHODS of ENTRY into INTERNATIONAL MARKETS
JOINT VENTURES
LICENSING
PRODUCING ABROAD
FRANCHISING
EXPORTING
INTERNATIONAL MARKETS
OPPORTUNITIES
Spreading risk
Lower costs
Brand awareness and image
Economies of scale
Sales Growth
THREATS
Different consumer tastes and preference
Regulations
Exchanges rates
Competition
STRATEGIC/OPERATION IMPLICATION
PRODUCT
PRICE
MARKET RESEARCH
PROMOTION
MARKETING AUDIT
PLACE
ROLE of CULTURAL DIFFERENCES MARKETING MIX
MANNER AND CUSTOM
BELIEFS AND VALUES
LANGUAGE
GLOBALIZATION
MOVEMENT OF LABOUR
GROWTH OF MNCs
INTERNATIONAL TRADE