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Speech and Ethos (During the speach (Tell stories or anecdotes which show…
Speech and Ethos
During the speach
Tell stories or anecdotes which show I am consistent with my message (Trustworthiness)
Use language familiar to my audience (Similarity)
Choose quotations and statistics from the right sources (Authority)
Use visuals/examples which resonate with my audience (Similarity)
Reference people in the audience or events earlier in the day (Similarity)
Lon-term preparation
Be a god person (Trustworthiness)
Analyze your Audience (Similarity)
Develop deep Expertise in topics you speak out (Reputation)
Market yourself (Reputation)
Before the Speach
Share Event Experience with Audience (Similarity)
Highlight Ethos in Marketing Materials
Highlight Ethos in Introduction
After the Speach
Make myself available to my audience (Similarity)
Follow through on promise made during my presentation (Trustworthiness)
Trustworthiness
Repitation
Authority
Similarity