Please enable JavaScript.
Coggle requires JavaScript to display documents.
distribution (direct to retailer (some larger retailers such as ASDA cut…
distribution
direct to retailer
some larger retailers such as ASDA cut out the middle-man and sell directly to retail chains like ASDA
this exposes the seller to tough negotiations on price and credit terms but it can be the most cost-effective option for the seller.
the large retailers will demand that the manufacturers pay for special offers such as BOGOF. also one of the main issues for the retailer is the opportunity cost and risk of stocking a product that essentially may not sell
be your own retailer
certain large organisation who are renowned for their iconic designs like to be in control of their distribution, displays and sales by running their own shops
-
steve jobs said "get closer than ever to your customers. so close that you tell them what they need well before they realise themselves"
-
direct online
here the producer sells directly to the consumer. manufacturers can sell directly online, through a website
this ensures the producer keeps 100% of the product's selling price. this benefits the producer with higher profits to reinvest in marketing or product development
online retail
small independent business often lack the ability or finance to successfully build their own e-commerce platform
meaning products are sold online market places like eBay. a good example is Vinyl Tap in Huddersfield
-
in-direct - this is direct marketing, no intermediary levels - manufacture/producer to consumer.
two stage: this is direct marketing, no intermediary levels - manufacturer / producer to consumer.
three stage: manufacturer - retailer - customer
four stage: manufacturer: wholesaler - retailer - consumer