Reasons for Development of Youth Culture (Extension of full time education…
Reasons for Development of Youth Culture
Spending Power of young people in the 1950s
Young not expected to give all wages to parents
Earn higher wages upon leaving school
- late 50s - young had spending power of 5% of national consumer spending
Extension of full time education
No initiation ceremony to mark end of childhood - prelonged depending on parents
- status mbiguity - formed sub cultures to gain status of a group for a sense of belonging
Offers identity to express their individuality
Young people spend more time with others
Growth in consumer products aimed at young people
Records, clothes, cosmetics, magazines etc.
- Young develop own youth culture with its own styles and behaviour etc. Listened to same music and wore similar clothes. 1950s - distincitve teenage fashions
- Increasinly buy and choose products which go with a certain image - how'd we like to be seen
Growth of media and technology
Many magazines, TV and films aimed at a specific young audiences
- Youth scapegoated in news for problems in society (moral panics)
Grwoth in youth culture due to exciting trends to follow
- media enables/encourages people to aqcuire a seperate identity from child and adult "generation gap"
- Central feature of youth in modern society - fun. Constant search for excitement that cuts across all other sources of identity.
Extended education - more leisure time than when beginning work, allowing young people to engage in youth cultures