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4.5 PRICE-PROMOTION-PLACE (PRICING STRATEGIES (PSYCHOLOGICAL PRICING, LOSS…
4.5 PRICE-PROMOTION-PLACE
PRICING STRATEGIES
PSYCHOLOGICAL PRICING
LOSS LEADER
SKIMMING
PRICE DISCRIMINATION
PENETRATION
PRICE LEADERSHIP
COST-PLUS (Mark-up)
PREDATORY PRICING
PROMOTION Methods
BELOW THE LINE
PROMOTIONAL MIX
ABOVE THE LINE
NEW DEVELOPMENTS in PROMOTION
SOCIAL MEDIA MARKETING
GUERRILLA MARKETING
VIRAL MARKETING
IMPORTANCE of PLACE in the Marketing mix
TYPES of DISTRIBUTION CHANNEL
RETAILERS
WHOLESALERS
DIRECT SUPPLY