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4.5 4Ps MARKETING PRODUCT (BRANDING (IMPORTANCE, Brand DEVELOPMENT, Brand…
4.5 4Ps MARKETING PRODUCT
The PRODUCT LIFE CYCLE
GROWTH
MATURITY
INTRODUCTION
DECLINE
RELATIONSHIP between LIFE CYCLE and MARKETING MIX
EXTENSION STRATEGIES are based on the marketing mix
Price
Promotion
Product
Place
PRODUCT LIFE CYCLE
CASH FLOW
Growth
Maturity
Introduction
Decline
PROFIT
INVESTMENT
Growth
Maturity and decline
Introduction
BOSTON MATRIX
Market share
Market growth
BRANDING
IMPORTANCE
Brand DEVELOPMENT
Brand LOYALTY
Brand AWARENESS
Brand VALUE
PACKAGING