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4.4 MARKET RESEARCH (HELP (Part of Marketing strategy, Growth, Problem…
4.4 MARKET RESEARCH
HELP
Part of Marketing strategy
Growth
Problem-solving
Objective setting
New Products
Knowledge of competition
SAMPLING Method
RANDOM
STRATIFIED
QUOTA
CLUSTER
SNOWBALL
CONVENIENCE
PRIMARY Market research methods
INTERVIEWS
FOCUS GROUPS
SURVEYS
Quantivative data
Qualitative data
OBSERVATIONS
SECONDARY Market research methods
GOVERNMENT PUBLICATIONS
MEDIA ARTICLES
ACADEMIC JOURNALS
MARKET ANALYSES
ETHICAL considerations of market research
PLAGIARISM
DISRUPTION
BIAS
CONFIDENTIALITY
DIFFERENCE
QUALITATIVE research
QUANTITATIVE research
EVALUATION of METHODS