Module 3 - Retargeting

yay let's do this

he makes a lot of money from this

but you have to do it right or else you're wasting a lot of time and money

mistake

they track from entire product page or site

this contains a mix of people in different phases - visitors, add to cart, and purchase . . .

with retargeting your adv's are a lot cheaper, because there is no competition . . . yo uare targeting peopl especifically

Product Page Traffic Only

More products or another angle

Cart Page Traffic Only

Offer discount or tell them item still in cart . . .retarget straight away (even though in his other scaling video he said he does it down the line . .. he said in this case he targets them straight away). Asking them to go back to cart.

Checkout page traffic only

Purchases

again remind them and/or add discount

Offer other products

You should be doing it this way <<<<. this is the only way

He always has strategy laid out in a mind map program

doesn't want to retarget too little, or too much

a lot of people don't map things out . .. they don't keep track of everything

Started one advert iwht anothre offer angle.

2nd advert started with nwe product

started one advert right away. asking htem to go back to cart.

2nd advert started offer 10% discount

Ad strted argressive title to get them to buy

Advert started with new product.

Videos for regarting are a waste of time according to Franklin

If your retargeting advs aren't performing as well you just need to split test your images/ads

yay let's do this

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