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4.1 THE ROLE OF MARKETING (INFLUENCES on Marketing (ETHICAL CONSIDERATIONS…
4.1 THE ROLE OF MARKETING
MARKETING in RELATION TO OTHER BUSINESS FUNCTIONS
DIFFERENCES
Marketing goods
Marketing services
MARKET
Market orientation
Product orientation
MARKETING
Commercial Marketing
Social Marketing
CHARACTERISTICS of the MARKET
The IMPORTANCE of market
MARKET SHARE
MARKET LEADERSHIP
MARKETING OBJECTIVES
FOR-PROFIT ORGANISATIONS
NON-PROFIT ORGANISATIONS
MARKETING STRATEGY
INFLUENCES on Marketing
ETHICAL CONSIDERATIONS
CULTURAL DIFFERENCES
INNOVATION