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Loyalty Growth Plan (Metrics we can work upon :pencil2: (Spend (Basket…
Loyalty Growth Plan
Metrics we can work upon :pencil2:
Visits/Freq
Spend
Basket Enhancement/ Category Fulfilment
basis Product Clustering
New Customer acquisition
Non Loyalty to Loyalty
Basket Qty
Basket Enhancement/ Category Fulfilment
basis Product Clustering
Future Pay
1 Yr Active Cust
1,000
Concept New Cust 300
Find engagement of these customers
using Segmentation
Concept Repeat Customer
(700) CLTV for these base
Customers transacted in L3m (600) Segmentation of these customers Using
-RFM
Highly Engaged Customers
Persona Clustering
Low Engaged
New in last 3 months 100
Dropout (Visited in 4-12 Months)
FPWLT Dropout
FG Dropout
Unique Customer Base:
Single View of Customer
-Will help us reduce duplication
Segmentation
PB Customer Segments FM/RFM
FUTP customer segments FM/RFM
PC customers segments FM/RFM
L3 Segmentation with category/dept penetration as a variable to understand product affinity by region
Campaign at product level can be
targeted at region level
Segments: :recycle:
-Lapsers
-Other DO
-Recent DO
-LVIR
-LVR
-LVS
-HVIR
-HVR
-HVS