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Website Improvements (SEO (Site Attribute Enhancement/ Google Rich Cards …

- - - - Link Monitoring - Google Search Console
      - Disavow Links
  - - - Open Graph
        
        Google+ (fallback)
        
        Pinterest
        
        Product Pins
        
        Blog Pins
        
        Facebook - Articles
        
        Object Types List
        
        Support Graph
      - Schema.org
        
        Google+
        
        Pinterest
      - Twitter Card
        
        Twitter
      - Meta Tags Generator
    - - Title Metatag aka TAB info :recycle:
        
        Relevant info is KING
        
        50–60 characters are displayed with 90% prob.
        
        No promotional material - STRICTLY INFORMATIVE
        
        No duplicate Titles
        
        MOZs' Title Tag Preview Tool
        
        WHY DOESN'T GOOGLE USE MY TITLE TAG AND META DESCRIPTION IN SEARCH RESULTS?
      - Meta Description :recycle:
        
        155-160 char. (300 is the limit) as per MOZ / Description Size Checker #
        
        Avoid duplicate descriptions tags
        
        Meta not needed if:
        
        Page targeting long-tail traffic (3 or more keywords)
        
        Only alphanumeric / Google cuts off quotation marks
        
        Include KW
  - - - Product Variations
        
        Size, Colors etc. with different URLs
      - Pagination
        
        Index Pages such as product categories spanning to multiple pages
      - Multiple Product Locations
        
        Item listed in multiple categories/locations
      - Similar Content
        
        Products with information variation e.g. color, size
  - - - Helps SE navigate the site
      - Hierarchy
        
        Logical Construct
        
        e.g. Home > Clothing > Women's Clothing > Accessories > Handbags
        
        Use internal links with clear and informative anchor text.
        
        Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as site-links – Google takes the number of internal/external links into account when judging the importance of pages for site-links.
        
        Fetch as Google - Test whether Google can crawl important pages.
        
        Make sure that your website’s main menu only features the most important categories. :check:
        
        Use relevant and accurate meta descriptions, title tags and alt text throughout your site. #
        
        Avoid duplicate content and keyword stuffing #
        
        indication that my XML are beneficial
- - - - With the growing implementation of voice search, long tail keywords will take up a larger part of overall search queries. And, the thing with long tail keywords is that they often convert better. According to a study by Moz, it turns out that over 80% of all searches are actually long tail queries. So, make sure you take this into considering as an integral part of a well-balanced SEO content strategy.
    - - Keywords that address a certain Geo such as “Best service provider in…”
    - - How to, what is, where to… you get the idea. These are not conversion-oriented, but you can use these search terms to build the site’s authority through education on relevant subjects.
    - - Keywords that apply directly to a specific service or product most relevant to your brand. These keywords would be the core foundations on which your overall SEO strategy will be laid upon.
- - - - Scrapped content
        
        Embedded content [media] from other sites with no added value
        
        Paraphrased content [by substituting synonyms etc.]
        
        Copied content with no added value
        
        Borrowed content in excess of 10%
      - Automatically Generated Content
    - - Keyword Stuffing [outdated]
        
        Excessive use of keywords loaded into the meta-tags to gain an advantage.
      - Cloaking
        
        Pages that show a version to the user that is different from the one provided to crawlers.
        
        via Server side scripts that differentiate between Bots, Crawlers and Users. [flag based - source IP/User-agent a.e. web-browsers]
      - Doorway pages
        
        Pages created to rank highly for specific search queries.
        
        Pages that employ redirect tactics to other resources.
        
        Page that funnels users or harvests affiliate traffic without offering valuable content.
        
        Page that aggregates things found on the website [product descriptions etc.]
  - - - E.A.T.
        
        Trustworthiness
        
        Authoritativeness
        
        Expertise
      - Your Money or Your Life pages (YMYL)
        
        Content deemed by Google to be of the highest standard
      - Page Quality (PQ)
        
        Aims to determine how well a page achieves its purpose [to entertain, inform etc.]
  - - - Duplicate Content SEO 2018
    - - Dodge Duplicate Content - No tagging
        
        By default WordPress is designed to file the same content in multiple areas archives, categories, and tags.
        The idea was to enhance the usability of a blog for readers. This way, people could easily access information from various points.
        At the same time, this structure can appear as a useless, duplicate content to the search engines. Even worse, the strength of your internal links are diluted.
        Pick only one way for the search engines to follow be it categories, tags or archives. To change this, go to Settings > All-in-One SEO and look for the "Use noindex for Categories," "Use noindex for Archives" and "Use noindex for tag Archives." The one that you do not uncheck is the one that will be used by the search engine index. I usually uncheck the Categories and check the other two.
      - Make Permalinks Pretty
        
        Ideally, search engines want to see URLs that tell them the meaning of a page. Out of the box, WordPress assigns numbers and symbols for post URLs, also known as permalinks. Customize your blog settings to pull the post titles for permalinks.
        Not only does this style of URLs guide search engines in returning your posts for the appropriate search queries, but it informs readers of the content to expect by clicking the link. Customize permalinks by navigating to Settings > Permalinks in the WordPress dashboard. Unless you plan on having thousands of posts, select the Post
        name from the list. This will make sure your URL contains your post title.
      - Active Pingbacks
        
        To immediately start getting links back to your blog, turn on pingbacks. Pingbacks are a system where every time you publish a link to a blog, the blog is automatically pinged, notifying the owner you’ve linked to them. Often, the blog owners will link to you in return. Pingbacks work really well when you’re linking to related blogs in your niche. You will find the option to activate pingbacks under Settings > Discussions. For default article settings, select both “Attempt to notify blogs” and “Allow link notifications”. Although doing this 3 steps are not the comprehensive fix for your SEO, doing those will give you a head start from the other people that are not optimizing their blog.
      - Optimizing Title Tags
        
        When loading a blog page, the text that displays in the window bar at the top of your screen is the title tag. Normally, it shows in a sequence such as Blog Name > Blog Archive > Post Title. The problem with this setup is all posts and pages can show up with the same title on the Blog Name and Blog Archive parts. Title tags are a heavily weighted SEO metric, so this is a major problem. Keep in mind search engines rank individual web pages, not websites as a whole. To ensure your individual posts rank well for the designated keywords, they need to be optimized as individual posts. Doing the below steps will make sure each and every posts and pages have a unique title. Google will then view your site as having totally unique content from each and every page which will give you a significant boost in SEO.
        
        For HOME TITLE - Add a keyword rich phrase of what your blog is about in addition to your blog’s name. Make it unique from all the other pages from your site
        
        Remove %blog_title% from Post Title Format
        
        Remove %blog_title% from Page Title Format
      - Dodge Duplicate Content Penalties by No Tagging
        
        By default WordPress is designed to file the same content in multiple areas archives, categories, and tags. The idea was to enhance the usability of a blog for readers. This way, people could easily access information from various points. At the same time, this structure can appear as a useless, duplicate content to the search engines. Even worse, the strength of your internal links are diluted. Pick only one way for the search engines to follow be it categories, tags or archives. To change this, go to Settings > All-in-One SEO and look for the "Use noindex for Categories," "Use noindex for Archives" and "Use noindex for tag Archives." The one that you do not uncheck is the one that will be used by the search engine index. I usually uncheck the Categories and check the other two.
      - Create Categories and Tags
      - Assign Categories and Tags
        
        • Tags label the topics of the post
        
        • Categories are used to group related posts
        
        • Tags are identified after a post is written.
        
        • Categories are generally determined before content is published.
        
        • It’s possible that all categories will also be tags, but all tags shouldn’t be a category.
        
        To avoid being completely overwhelmed with the initial setup of labeling your posts, start off using the “one to many” principle. Simply put, this principle means that you should assign posts to only one category each, while applying as 3 to 5 tags the individual post. Remember to not spam with tags.
        Tagging blog posts help you to expand their reach online without putting your blog at risk for a duplicate content penalty from the search engines.
      - Automate Meta Descriptions
        
        Most SEO experts would agree that meta descriptions do little to improve
        rankings. However, they are mandatory to compete on the SERPs (search engine results
        pages) and for drawing targeted visitors who actually take action. Meta descriptions are vital to pre-selling browsers on the value of the information
        provided by your web pages. They're the one responsible for peaking interest
        and generating clicks. With that said, it’s best to provide a unique meta description for every post and
        page. In the hustle and bustle of creating content, it’s easy to forget to add descriptions
        to every single post. Well, if you’ve taken the time to optimize your post, you’ve
        won half the battle. The All-in-One plug-in offers an feature that will auto-generate descriptions
        based on the first few lines of your post and you should take advantage of this. Enabling this feature will save you time and will make your job much more
        efficient. To enable the feature, go to Settings > All-in-One SEO and check the "Autogenerate Descriptions" box.
      - Meta tags
        
        <meta property="article:tag" content="Article Tag" />
        
        <meta property="article:section" content="Life">
        
        <meta property="article:published_time" content="2018-05-02T09:00:11+01:00">
        
        Twitter
        
        <meta name="twitter:card" content="summary">
        
        <meta name="twitter:description" content="Description">
        
        <meta name="twitter:title" content="Title">
        
        OG
        
        <meta property="og:title" content="Title" /><meta property="og:type" content="article" /><meta property="og:url" content="http://www.example.com/" /><meta property="og:image" content="http://example.com/image.jpg" /><meta property="og:description" content="Description" /><meta property="og:site_name" content="Site Name" /><meta property="article:published_time" content="2015-11-11T19:08:47+01:00" /><meta property="article:modified_time" content="2015-11-11T19:08:47+01:00" /><meta property="article:section" content="Article Section" /><meta property="article:tag" content="Article Tag" /><meta property="fb:admins" content="Facebook numberic ID" />
        
        Site Ownership Verification
        
        <meta name="google-site-verification" content="dIHq8kvFosARYTwLz3_BHAUZdXhlebpEtRdgi9KoqcY">
    - - An “About” page
        
        This should probably go without saying, but you need to identify yourself when running an online store. You have to convey a sense of trust if you want customers to open their wallets. But beyond talking about who runs the store, it’s also a good idea to highlight who’s writing on the blog. Provide a face for the voice of your site. Give people something to identify with.
      - Product Links
        
        It’s easy to go overboard with this, but if you mention a product of yours within a blog post, link to it. The less work your customers have to do to buy your products, the more likely it is they will buy.
      - Social Media Integration
        
        You need to make it simple for people to follow you on all of the popular social networks and share your content (which we’ll discuss in more detail later). A simple WordPress plugin like AddThis or Digg Digg will suffice.
      - CtoA
        
        Including a call to action somewhere is a good idea. Don’t just let your potential customers leave your site. Point them where you want them to go to make a purchase. A good idea is to set up a newsletter and allow your blog to serve as a platform for boosting its subscribers.
      - LSI Keywords
        
        Latent semantic indexing (LSI) Keywords are keywords that are related to the topic your page is about. Since Panda update, SE are looking for more of a topic match instead of a keyword match.
        By writing naturally, you will have found them.
        Semantic Search is a data search technique in which a search query aims to not only find keywords but to determine contextual meaning of a user request.
        
        LSI Keyword Generator
      - Promotion #
      - Categories
    - - Headline = Grab Attention
        
        Your headline gets read more than anything else on your website. That's why your headline serves one goal: grab attention so people feel compelled to read your opening.
      - Opening
        
        Direct marketers have long known that if you get people to read your first 3-4 sentences, the're more likely to read your entire article. That said, the point of your opening is to get people to read your opening and that's it.
      - Half-Width Image
        
        When people make snap decisions about text, they prefer fewer characters per line (CPL). The half- width image shortens the line length of the opening - fewer CPL - thus enticing people to read because it caters to their preferences.
      - Sub-head
        
        This sub-headline has one main goal... to entice people to read your first piece of content and that's it. How? Make a promise to your readers... give them benefit.
      - Connect
        
        Your first piece of content should aim to trigger an emotion in your reader. When people get emotional, they pay attention. The're also more likely to take action after being put into an emotional state.
      - CTA 1
        
        Use a click to tweet "quote" right here. Why? Who do people quote? People quote authorities. Enticing people to quote you positions you as an authority. Plus, people like tweeting quotes and you'll get more traffic from social media as a result of it.
      - Sub-head
        
        Here's where you promise people exactly what they'll learn... the step-by-step method... the how to. You already connected, now's the time to get people to take action.
      - Content
        
        Give people practical, easy to implement advice. Get people results, and they'll remember you forever. Also, practically useful content is more viral that other types of content.
      - CTA 2
        
        Here's where you close out your article with another call to action. You can include a "buy now" CTA or a "subscribe". I often use subscribe.
    - - Super Socializer
      - AddThis
      - Google Tag Manager
    - - 57% of companies with a blog have acquired a customer through their blog
      - 61% of US consumers have made a purchase based on a blog’s recommendation
      - 81% of US customers trust information from blogs
      - 82% of customers enjoy reading relevant content from brands
      - 70% of customers learn about a company through articles versus ads
      - Companies that blog have 80% more new visits, and thus more exposure to their products and services
      - B2B companies that blog generate 67% more leads.