Barriers to implementation of BRF 2015

recent merger

scale

antitrust

Meyer (2006)

Senior managers were largely absent during the implementation process which contributed to middle managers forming distorted interpretations of the motives and reasoning behind the merger.

The strategic intent gave unclear prescriptions for implementation and contained inherent contradictions in the roles of the four middle management groups.

The planned perspective (classical)

analytical and planned approaches to change can be useful as frameworks for thinking about change and its potential consequences, but planning alone will not address in-depth problems underpinning the process of change

The punctuated equilibrium model of change

convergent change over extended periods of relative stability

changes to the competitive environment occur less frequently.

revolutionary change

The incremental perspective

series of decisions, compromises and adjustments subject
to both managerial, political and cultural influences

tend to reproduce the dominant strategy discourses through their decision making

Fundamental shifts in strategic direction that require drastic
readjustments in organisation and strategy are relatively rare.

international expansion

high context?

"recruitment of new talent; acquisitions would help bring in new expertise"

low context?

"global company culture"

"brands which consumers viewed not as Brazilian, but as native to their local market."

"we want to grow our global footprint by extending our existing assets"

"We need to align our vision and create the same pride under one company."

"we don’t want to just impose the Brazilian or the BRF way on local markets"

"We will need to have a management team that combines Brazilians who can relate to the parent company with local people who understand the local market."

structure

most change is in international markets, domestically growth is mostly organic

raisch

Raisch argued that parallel structures concerned leveraging products into new markets

structural seperation

temporal seperation