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GoogleAdWords (Competitor research (Who are they, What are they offering,…
GoogleAdWords
Competitor research
Who are they
What are they offering
Who are they targeting
How much money do they make
How big is the company
What is their Value Prop
What is their pricing model
Define Brand
Brand
Logo
Name
Colours
Principles
Research what makes a strong brand
Identify requirements of site
SEO
A/B Testing
Analytics on KPIs
CMS
Customer Journey
Website journey
Post website journey
Features
Form
Name
Email
Name of company
Phone
Where are you located
Services you are interested in
Website to be promoted
When would you like to start
Monthly budget
Describe your project
Legals
Agreement with George
Customer T's&C's
Define value proposition
Define target users
Marketing directors
Founders
Clear definition of the problem you are solving
GTM Strategy
What are the acquisition channels
AdWords
Facebook Ads
Email lists
Word of Mouth
Early adopter behaviours
channels to find adopters
Email
CRM Flow
Problems
How can I get quality traffic?
A/B Test
Study the numbers/past performance Learn from empirical data
Improve quality and diversity of content
Enhance social strategy
Research your target market and their behaviors online
Target smartly
Use the right tools to their fullest potential
Copy writing
Learn Google adwords
Pricing