Define customer personas
Who are these people?
What interest them?
What are their challenges?
Why does this person reach my blog?
Looking for a career change
Unchallenged, frustrated or just uninspired professionally
They are curious about a particular aspect of learning
What is the industry he works in?
K12 and educators
Instructional design and training
what are the daily challenges they face?
where do they get their content right now?
how do they prefer to consume content?
What are the immediate needs of these people? map content topics accordingly
What creates trust?
Who pays me?
Who are the influencers on the ones who pay?
Who supports me?
What is the story that support this goal?
Don't let your work turn you off. Seek passion in what you do
Progress is fun and meaningful
Learning is fun
Even I as a kid with learning disabilities had learned a thing or two and can share my knowledge
I practice what I preach
What do I try to achieve?
Inspire people to explore themselves professionally
Challenge the comfort zone and the status quo
Improve learning abilities and learning habits
Help others gain new skills faster
Who shares the same passion?
Freelancers and entrepreneurs
People that enjoys working on professional side projects
Curious minds, independent professional development
What's out there now?
What are the top 5 leading blogs they lead?
What are the main topics they write about?
Who are my direct competitors?