Define customer personas
Who are these people?
What interest them?
What are their challenges?
Why does this person reach my blog?
What is the industry he works in?
what are the daily challenges they face?
where do they get their content right now?
how do they prefer to consume content?
What are the immediate needs of these people? map content topics accordingly
What creates trust?
Who pays me?
Who are the influencers on the ones who pay?
Who supports me?
What do I try to achieve?
What is the story that support this goal?
Who shares the same passion?
What's out there now?
What are the top 5 leading blogs they lead?
What are the main topics they write about?
Who are my direct competitors?