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Persuasive Messages (AIRA) (1. Gain Attention (1.1. Offer, 1.2. Benefit, 1…
Persuasive Messages (AIRA)
4. Motivate Action
4.1. Offer a Gift
4.2. Promise an Incentive
4.3. Limit the offer
4.4.Set a deadline
4.5. Guarantee Satisfaction
4.6. Include a PS. with Special Inducement
1. Gain Attention
1.1. Offer
1.2. Benefit
1.3. Question
1.4. Quotation/Proverb
1.5. Related Fact
1.6. Testimonials
1.7. Startling Statement
1.8. Product Feature
1.9. Solution to Problem
1.10. Anecdote
1.11. Personalized Statement Using Receiver's Name
1.12. Relevant Current Event
2. Create Interest
2.1.Logical Appeals
2.2. Emotional Appeals
2.3. Dual Appeals
3. Reduce Resistance
3.1. Include Testimonials
3.2. Name Satisfied Users
3.3. Promise Money-back Guarantee or Warranty
3.4. Offer a Free Trial or Sample
3.5. List Performance Tests, Polls, or Awards