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How can PGC increase revenue? (Engagement (With Other Channels (Events,…
How can PGC increase revenue?
Awareness
Channels
Social Media
Tech publications (online)
PR Events
Sponsorships/Partnerships
Engagement
With Marketing
Target Market
Content
Subject matter relevant to target market
Original/unique to PCG
Utilising best medium for target market
Best Practice
Frequency
Timing
Funnelling Content to Opportunities to Donate
Incentives
Public Recognition
Corporate
Public
Transactional revenue stream
Credibility/Impact
With Other Channels
Events
Public Grants
Corporate Sponsorship Incentives
Online Donations via existing process