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Visual Identity (Identification (Beall (Corporate-Identity manual…

- - - - Stamp
        
        Brand identity
  - - - CBS Eye
      - Consistency
      - Design = Communication
    - - Television broadcast design
        
        Contrast
        
        Silhouette
        
        Limited by black / white
      - United States Postal Service
        
        1st African American designer to make a stamp
    - - Typographic design
  - - - Form
        
        Function
        
        Mobility
        
        Industrial Design
        
        Speed
      - Shell, BP, Exxon, Nabisco, Lucky Strike, etc
      - Interiors, menus, matchbooks, etc
        
        Consistency
    - - Contemporary design
      - Modern look
  - - - Slab serif
      - Scanlines
    - - Wires
      - Plugs
    - - Simplified, but still memorable
  - - - Guidelines on branding
  - - - AT&T
      - Easily understandable
      - Sense of attraction
      - Minolta
  - - - Vertical lines
      - Simple
  - - - Absolute control over each visual element