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The Rise of Behaviourism (Intuition's Dozen Deadly Sins Myers 2004…

- - - - nature of UCS is unknowable, psychical elements - simple and irreducible compnents eg sensations like light and heat
      - multiple combos of elements make psychcal compouds like ideas and aemotions
      - compounds connected through elements - this is consciousness (interconnection is simultaneous and somewhat automatic) - assimilation
      - successive association - fewer of same elements shared, not automatic, clear separation in time between 1st and subsequent ideas
      - perception and then recognition - successive association - some dissimilar elements, recognition imp. part of Wundt's conceptualisation of memory
      - Wundt's entire definition of M consisted of successive associations among ideas currently in consciousness - resembles modern concept of WM
    - - cited in Sperling's famous study on iconic memory
      - found that never less than 3 and never more than 6 letters remmebered from his array (95)
      - Wundt also conducted a study on how many beats could be heldd in the memory (found 18 beats with no rhythm and 40 beats with rhythm
      - These results are similar to Millers 1956 experiment on digits and chunking. Moreover, Wundt gave a detailed dscription on how memory increases when items grouped into meaningful wholes
      - Wundt's work on metronome beats also indicates awareness of what is later termed decay of forgetting by Peterson 1959
    - - reseachers who 'discovered' memory phenomeena in the 50s seem unaware of Wundts work apart from Sperling
      - Ebbinghaus approach favured as more relavant to daily life
      - Wundt refused to carry out reseacrh in the interest of application - never found favour in US
- - - - Van Biervliet 1892 - description of Wundt's experiments and teaching methods sounds v. similar to what we do - hence birth of psychology?
      - Wundt's lab part of network of labs
- - - - lay society associated psych w. phrenology, spiritualism etc
    - - Darwin’s theory appealed
      - Tech inventions
  - - - examined practical functions of human mind inspired by evolutionary theory
- - - - Did not rely on anecdotal evidence/anthropomorphic interpretation
      - Based conclusions on behavior (animals put into controlled enviro - puzzle box)
      - Law of effect – behaviors followed by positive consequences are repeated and strengthened