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Creating Shared Value (Porter & Kramer, 2011) (Redefining productivity…

- - - - E.g. low priced cell phones/internet banking
      - E.g. Reuters advice service
- - - - Adds time, complexity, inventory costs and management costs
  - - - Needs good coffee supply
        
        Helps farmers with...
        
        Finance
        
        Plant stock
        
        Fertilisers
        
        Increased quality
        
        Increased prices to farmers for product
        
        Increased productivity
        
        Nestlé's supply
        
        Better quality
        
        More secure
  - - - Kindle, Google scholar, iTunes
        
        Reduces plastic and paper useage
        
        Lower environmental impact
        
        Wider availability (don't need to physically purchase)
    - - Microfinance
      - Army of entrepreneurs
        
        Better market access in rural communities
  - - - Health care and wellbeing for employees
      - Reduced sickness and better productivity for the company
  - - - Jobs
    - - Transportation cost
      - Lower environmental impact
    - - Smaller quantaties
      - Known source
- - - - Aids productivity
  - - - Agriculture
        
        Rainforest alliance sustainable practices
      - Technical
        
        Shared wet milling facilities
      - Financial
      - Logistical
- - - - Stakeholder management
        
        Ed Freeman, stakeholder theory
        
        Emerson's, blended value
        
        Hart's Capitalism at the crossroads.
      - Social innovation
        
        Moss Kanter (HBR, 12 yrs before)
        
        US 'Benefit Corporation' legislation
      - Corporate Social responsibility
  - - - Dilution of the problem