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American Design (Editorial design (National design magazines…
American Design
Editorial design
Few were well designed
Pineles
First woman in New York Art Director's Club
Brodovitch
Pushed design w/ his classes
Storch
Typography + Photography
Palazzo
Grid / consistent sizes
Spatial
National design magazines
Communication arts
Print
Salisbury
Rolling Stone
Randomness + Order
Lois
Esquire
Helped recapture audience
vs Playboy
People + Photography
Convey messages
New York school
Paul Rand
Form + Function = Communication
Lustig
Symbolic
Form + Content
Steinweiss
Express music through shapes
Space
Thompson
Flow + Organization + Form
Enlargement
Bass
Rand influence
Single dominant image
Casual
Film graphics
Tscherny
From complex to basic form
Characteristics
Pragmatic
Intuitive
Less formal
Yale
Eisenmann
Various leading graphic designers
Ives
Typographic Expressionism
Experimentation w/ Letterforms
Letters into objects
Objects into letters
Phototypography
Rutherford Photolettering Machine
Film negatives into photopaper
Easy way to pirate typeforms
Lubalin
Space / Surface
Broke traditional rules
Distortion of letters / types
Words / letters as images
International Typeface Corporation (ITC)
Varous typefaces
Adequately compensate font designers
Influence
European modern design
Highly organized
Theoretical
New Advertising
Bernbach
Spatial attention
Basic elements
Simple
Symmetrical