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FACEBOOK ADS (SCALING METHODS (1st METHOD
Incremental Scaling (Increase…
FACEBOOK ADS
SCALING METHODS
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BURST SCALLING METHOD
ONE DAY MEGA OFFER (Off Holiday, Unique Offer, Burst Scale)
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Lowering remarketing
REMARKETING PACE
- Fill the bucket
- Lead with warm
Exclusion focus
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WINNING RETARGET ADS
Messenger Ads
- Chatbot
- Real Person Support
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QUALITFICATIONS
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Landing Page (Relevant, Match, Added Value)
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LOOKALIKE AUDIENCE
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2-4%,4-6%, 6-8%, 8-10%, but you need to exclude others
1%, 2%, 5%, 10%, 15%, 20% (Use Trackify to get pixel)
Negative LLAs - Bad credits, charge back, Refund
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BASIC REQUIREMENT
Cleanoffer:
- Facebook has limit spend for your account. If you get too many negative or over spending limit, you cannot scale
- Use Facebook livechat's function to ask to raise the spend threshold
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Cap, Budget, Payment Term (7 Days or 30 Days)
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SCALING FUCKUP
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CPA goes up
Short term increase, Long term decrease to profitable
Lower your budget, go back 2 steps. After 2-3 days, forward 1 step
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NOTE:
- Schedule to launch ads at 3AM, sometimes at 1AM
- When at least an ad set has a sales, you can scale up to 5-10 ad sets
- Start bidding > Facebook will estimates numbers of conversions by price so that they can deliver start of the day with your budget and use estimate when delivery
- FB will send the cheapest conversion first
- FB also try to fill the budget > Reset 24 hours on ad set > System updates regularly 3 days
- FB slow or stop if bid is not higher or equal market price
- To optimize the conversion, FB requires 50 conversions
- Pay attention to RELEVANT SCORE
- Excluded people who reach to thank you page (remember)
- Copy ads post ID in the original ad creative to gather the engagement > better social proof