SOCIAL MEDIA Manager/ Consultant/ Strategist
Major Social Platforms
[be highly versed in the
ways of marketing on
Facebook 101 – to fill in the gaps you might have
Deciding on a Page or Group for the business – the pros and cons of each type and how to choose
Understanding personal accounts and business Pages – vital to keep Facebook happy and functional
How to set up a new Facebook Page or modify an existing one optimized for success
How to create attractive posts – using business branded images and video
How to use Live video to reach more people and build bigger communities
How to use Facebook’s built-in scheduling so you can be efficient with your time
How to be a good community manager using tools, notifications and pre-crafted messages
How to run successful Giveaways, Contest and Sweepstakes on Facebook (that comply with Facebook’s Terms)
How to grow your OWN Page and get qualified leads and sales from Facebook ads
Understanding Facebook Insights – so you know when your marketing is working
AND we have a DAILY CHECKLIST you can use for Facebook marketing!
Instagram 101 – to fill in any gaps your manager might have
Setting up or changing to a business account
How to create successful content for Instagram
How to use hashtags successfully for dramatically expanding REACH on Instagram
How to set up scheduling so your manager can go home on time
How to run Giveaways, Contests and Sweepstakes on Instagram
Intro to create effective Ads on Instagram
Understanding Instagram Analytics
AND we have a DAILY CHECKLIST you can use for Instagram marketing!
Twitter 101 – to fill in any gaps your manager might have
Intro to Twitter tools – it’s vital to have the best tools for your type of marketing
How to create successful content for Twitter to get leads and sales
How to use hashtags to get double the Reach on Twitter
How to create and utilize Twitter Lists for time-saving research and marketing tasks
Intro to effective Ads on Twitter
Understanding Twitter Analytics
AND we have a DAILY CHECKLIST you can use for Twitter marketing!
LinkedIn 101 – to fill in the gaps your in-house manager might have
How to decide if LinkedIn is a good social site for your business
How to update personal accounts and create Company Pages
How to post from the Company Page and share to the personal account
How to schedule posting to LinkedIn for time-management success
How to use Groups and Pulse for reaching new prospects
When and how to privately message business contacts on LinkedIn
Understanding Company Page Analytics
Deciding if LinkedIn ads are good for your business
AND we have a DAILY CHECKLIST you can use for LinkedIn marketing!
Pinterest 101 – to fill in any gaps your manager might have
How to create content for Pinterest that is re-pinned and shared for years
How to use Keywords for highest reach on search-heavy Pinterest
Intro to Ads on Pinterest
ECommerce 101 on Pinterest Buy Pins
Understanding Pinterest Analytics
AND we have a DAILY CHECKLIST you can use for Pinterest marketing!
YouTube 101 – to fill in any gaps your manager might have
How to set or modify an existing Channel to be found in search
How to create videos for YouTube that serve your business well
How to optimize your videos and your Channel for higher results in search
How to re-purpose Facebook Live videos on YouTube
Intro to the types of Ads available to businesses on YouTube
Understanding YouTube Analytics
AND we have a DAILY CHECKLIST you can use for YouTube marketing!
Google 101 – to fill in any gaps your manager might have about G+
How to set up or modify an existing Locations Page so your business can be found in search
How to set-up or modify an existing G+ Brand Page for better SEO results in search
Intro to the types of Ads available to businesses through Google
101 Tour through Google Analytics
AND we have a DAILY CHECKLIST you can use for Google marketing!
How to set up tracking so you know what’s working and what’s not working
How to create reports that contains the numbers you really want to know
How to present information to the company so everyone understands the numbers
Know what types of posts your audience likes and responds to so you can give them more of those
Know what types of online campaigns work best so you can run those & not recreate the wheel each time
Know what you can stop doing and what you should do more of because no one likes wasting time
Know exactly how social media is helping your business or what you can do for better results
AND we have a DAILY CHECKLIST you can use for checking your ROI!
How to streamline
your business so that
you are more profitable
3 types of services to add
to your portfolio to increase
your income and get more business
a checklist to Get Better clients,
and our practical Starter Kit.
3 ways to command higher fees
increase business through referrals
3 types of services to add to your portfolio to increase income and get more business
3 critical questions to ask prospects to make sure they're the right fit
how to streamline your business to be more profitable
design the BEST business for YOU as a social media manager or consultant!
build a custom Social Media Strategy for yourself and your clients
TRAININGs: SMMS Business Building Modules
SOCIAL MEDIA STRATEGY -
how to use social media to create
a more compelling online presence,
build an engaged community
and create a business you love
 How to Build an ONLINE strategy-
Command higher fees when you learn
the 4 easy steps to building a rock-solid
strategy that you can track and adjust over time.
 How to Build an OFFLINE (LOCAL) strategy -
Master the 4 steps to easily create a powerful
strategy for any business.
Phyllis’ High-Level Client Social Media Management Proposal Template for high-end clients who need everything, plus several proposal variations including a timeline model for authors.
Andrea’s Social Media Marketing Strategy Template, Goal and Growth Plan Worksheet, Social Media Manager School Statistics Projections Results Spreadsheet and a Social Media Manager Activity Calendar.
AND 3 live 60-minute MASTERCLASS webinars with Andrea and Phyllis to teach you how to use these advanced documents for higher paying clients.
Service in demand
The Right Clients
industries that need social media strategies
Outsource for Content Creation -
writers - designers - video creators
How to increase your
business through referrals
from those who know and
love you best
 Finding New
This Module INCLUDES STRATEGIES – MARKETING – SCRIPTS
using VIDEO TRAINING and DOWNLOADABLE FORMS
ONLINE STRATEGIES to find GREAT clients using LinkedIn, Facebook, Twitter, YouTube and G+
OFFLINE STRATEGIES and how to work with local business organizations to have a constant flow of potential clients
Essential marketing materials you need to put in place to attract clients to you
BEFORE YOU SIGN Important conversations you MUST have with potential clients before you commit to working together
SCRIPTS Include how to ask for referrals from your happy clients
HOW TO conduct a social media audit to build your business
PRE-BUILT CLIENT INPUT FORMS and more to make your workday easier
BE EFFICIENT How to assess if a client has the funds to pay you so that you don’t waste your time with “pick your brain” lunches… including a script for how to say No (with heart).
HOW TO CREATE LEADS for you and your clients using email, webinars and ebooks!
STEP-BY-STEP EVENT MARKETING CHECKLIST – use this as a starting point to develop your powerful custom plans
This Module INCLUDES REPORT Templates, COMMUNICATION strategies – MANAGING Social Communities and more with VIDEO TRAINING and DOWNLOADABLE TEMPLATES.
REPORTS Learn how to create Monthly Reports the client will love to read
DAILY ROUTINE Learn how often to talk to clients so that they aren’t taking all your time
COMMUNICATION OPTIONS How to talk to clients and set expectations so that both you AND the client look like Rock Stars!
HOW TO PRICE YOUR SERVICES – this is our top question and this is the answer!
COMMUNITY MANAGERS How to successfully manage your client’s online Communities and Groups
BIG BONUS! Top 20 Q&A you can use as swipe copy for your own blog posts!
This Module INCLUDES which TOOLS you’ll need, and the SYSTEMS to save time, PLUS how to use your CALENDARS in your work taught with VIDEO TRAINING and RESOURCES.
OUR TIME-TESTED TOP TOOLS LIST How to make your work easier and more streamlined
9 SYSTEMS Which 9 vital systems every social media manager needs to have in place
CALENDARS How to use our must-have editorial and social task calendars
TRAINING on how to use some of our TOP TOOLS
CONTENT SOURCING How to find the best sources of content for your client’s blogs and social posting (they will love you for this!)
MEETINGS The BEST online meeting and screen-sharing tools we’ve found and use every day!
Mobile Office – how to set up your office on the go so you can #workfromanywhere
Blogger Guidelines – do you know the latest rules around how to promote your client’s social media? Now you will.
This Module INCLUDES HOW TO PRICE your services and how to set up BILLING and CONTRACTS all with VIDEO TRAINING – PRICING FORMULAS – TEMPLATES.
PRICING How much to charge and how to find out what your competitors are charging
BILLING How to manage your billing with several different tools to make it easy for the client to pay you quickly
CONTRACTS How to estimate your time for monthly contracts so that you don’t lose money!
TEMPLATES How to use our sample templates for different types of contracts
BUSINESS PLAN How to create your own simple one-page business plan to keep you on track for success
PROPOSALS How to craft WINNING Proposals with our templates – yes you read that correctly – use them right away in your own business