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Business Report - Media (Branding (Consistency - communicate under brand…
Business Report - Media
Branding
Consistency - communicate under brand guidelines
RGB Values
Fonts
Size
Documents
Marketing messages/slogans
Sales/Customer Service - how they answer the phone
Brand Voice - all text
Friendly
Professional
Easy to understand
Promoting
Conversational
Sound intelligent and informed
concise
informative
Light humour (where applicable)
Employees are the biggest advocate
Colour than logo is placed on
Key things to communicate?
TeamBATH
Elite Sport
Innovation
Electric
Lightning
Future of automobiles
Forward movement
Thunder
Current
Motors
Battery
Bolt
Carbon Fibre
Racing
Speed
Wheelspin
Wings
Chequered Flag
Wheels
Engineering
Cogs
Made by students
University
Sulis
USP/Difference to competitors
Other
Clean/Simple
Efficient
Fast
Good for the environment
Young/Youth
Aimed at customers
Slogan
Brand Name!
Media Types/Channels
Events (Faciliate Access to students)
Races
School Events
Open Evenings
Free beer & pizza
Pop-up stalls with car - ie parade
Careers fairs
Online
Website
Social Networks
LinkedIn
Twitter
Facebook
Instagram
Blog
Physical
Posters/Banners
Locations
STV
SU
Events
Parade
Department
Clothing
Livery!
Business cards
Customers
Sponsors
Cash
In-kind
Alumni
New Sponsors
Current Sponsors
University
Wants us to help encourage prospective students to come to
Students
Degree
Mech
Elec
Others (Sponsors want to recruit)
Year/Experience
1
2
3