Please enable JavaScript.
Coggle requires JavaScript to display documents.
Succeeding in China (Thinking stage (Offered Services: (Market research,…
Succeeding in China
Thinking stage
Questions to ask customers:
What is your business objective for entering China?
Why do you want to enter China?
Who are your target customers?
Steps to take:
Market research
Internal resource mapping
China fit with current objectives
Offered Services:
Market research
Customized advisory services
Market entry consulting
Defining the market
Preperation Stage
Questions to ask customer:
How will government policies impact the work?
Steps to take
Decide on entry model
Locate potential partners
Build government relations
Do due diligence
IPR strategy
Register trademarks
Offered services:
Market entry strategy consulting
Training
Sourcing in china
negotiation support
company/industry representation
Finding potential partners
branding and marketing strategy
Customized advisory services
Building relations with government
Entry Stage
Questions to ask customer:
What have you done so far?
Steps to take:
Setup office
Select location
Establish management team
Transfer knowledge
Expand reach with external agencies
Services offered:
Executive recruiting and onboarding
On the ground support / overseeing business
Company setup
Sourcing in China
Negotiation support
business development in china
company/industry representation
building and maintaining relations with Chinese partners
Customized advisory services
Building relations with government
Growth Stage
Questions to ask customer:
To dos:
Attend events
Marketing campaigns
Establish local web presence
Services offered
branding and marketing strategy
On the ground support / overseeing business
Finding potential partners
Negotiation support
company/industry representation
building and maintaining relations with Chinese partners
Customized advisory services
Building relations with government